Why Are Ford Broncos So Popular?

Explaining the Popularity of the Ford Bronco

Part of why the Ford Bronco is so popular is because it’s a classic nameplate brought back to life. It’s also a unique vehicle that can compete with the Jeep Wrangler, which has been all alone in its class for some time. The other reason the Ford Bronco isso popular is that it offers a diverse trim line, so you can get exactly what you want. 

Ford Bronco History

The original Ford Bronco came out in 1966, and it was marketed as a 4WD sports car with the compact size and maneuverability of a car and a tough truck-like suspension and go-anywhere capability. When the Ford Bronco debuted, its only real rivals were the Jeep CJ and the International Harvester Scout, which were also capable, compact 4X4s

The Ford Bronco went through various changes between 1966 and 1996. By the end, it was a fairly large SUV, and that’s mainly why it was discontinued. At the time, consumer interest was all in on four-door SUVs, and large two-door SUVs like the Bronco quickly became unpopular.

   

Ford Bronco Revival

The popularity of SUVs, in general, continued to grow over the next few decades after the Bronco was discontinued. The Jeep Wrangler eventually had an entire category to itself as a compact off-roader, and Ford finally saw an opportunity to bring back the Bronco. Today’s Bronco is the sixth generation, and it comes in two-door and four-door models, plus a variety of trims to fit what buyers plan to do with it. Now, the Ford Bronco is once again one of the hottest vehicles in America.

Part of why the new Bronco is so popular is simply that it’s a unique vehicle. In an age where manual transmissions are being phased out, the Bronco offers it as an option. The Bronco doesn’t forget its off-road roots either. The off-road-focused Sasquatchpackage can be added to any trim level. Before the Bronco, the only option for an SUV with a removable roof and doors was the Jeep Wrangler.

A Ford Bronco Trim For Everyone

Although there’s no doubt that the new Ford Bronco was mostly designed to appeal to the off-road set, it still comes with plenty of modern niceties depending on the trim you choose. The base engine is a turbo four-cylinder with a twin-turbo V6 option. The two-door Bronco is pretty compact, much like the Jeep Wrangler with the same layout. However, it still sits quite high and is a wide vehicle overall. Ultimately, the Ford Bronco really shines off-road. Its unique GOAT mode (Goes Over Any Terrain) allows you to choose settings depending on what terrain you encounter.

The Ford Bronco is in high demand, which is why Irwin Auto Group offers a reserve-your-Bronco program. Select the Bronco you want, configure it, and then place your order.