F-150 vs Silverado 1500

The recent news that the 2015 Ford F-150 will shed 700 pounds by using high-strength aluminum has got a lot of people talking, and has seriously worried the competition. Following the news that the redesigned 2015 F-150 will be a game changer, an article in the Wall Street Journal announced that GM has partnered with Alcoa to provide aluminum for the GM pickup fleet. However, GM will not be able to bring their re-designed trucks to market until 2018, giving Ford a three year head start in the reduced-weight pickup market.

Ford has researched the use of aluminum in body panels for years, a technology that Ford pioneered when it still owned the Jaguar brand. Additionally, Ford can draw on the experience of CEO Alan Mulally, who worked as an airplane engineer at Boeing. Aluminum is used extensively in aerospace design and manufacture, and as such, Mulally is very familiar with the properties and characteristics of the metal, and with the processes necessary to work with it.

Even when GM does manage to bring its aluminum-based pickup to market in 2018, it will be three years behind Ford. Ford is doing something truly exceptional in the pickup world, and the competition is struggling to keep up.

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Tags: 2015 F-150 NH, Ford Dealer NH, NH Ford Dealer
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