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The 2016 Lincoln MKX is coming to Irwin Ford Lincoln, your Laconia NH Lincoln dealer since 1951. This luxurious SUV will be a testament to quality engineering and premium materials. The amount of technological innovation that has gone into the 2016 Lincoln MKX is truly breath-taking. One of the most exciting new features include a 360-degree camera that provides a bird’s eye view of the area surrounding your MKX. This is achieved by combining four different cameras, one in the front fascia under the Lincoln star badge, one on each side mirror, and the rear view camera. And the yes, the forward-facing camera under the Lincoln badge is literally under the badge; the badge actually slides up to expose the camera when the 360-degree system is in use. The design team who came up with this revolutionary concept added that they love the “James Bond” feel of having high-tech accessories hidden in the car. And to add another layer of over-the-top luxurious technology, the front-facing camera has a self-cleaning system under the Lincoln badge to keep the lens crystal clear at all times. As far as the sound system, all 2016 Lincoln vehicles will feature Revel Audio, a division of Harmon that was designed exclusively for the Lincoln Motor Company. You won’t find Revel anywhere else; it is committed to a 10-year exclusive partnership with Lincoln. Revel was designed to provide a luxurious feel and premium product. Kevin Voecks, Founder of Revel Audio, called Revel, “a clear channel between the artist and your ears.” Revel Ultima, the highest end Revel, will be standard on all Black Label Lincoln vehicles. Revel Ultima will feature 19 speakers and a subwoofer, as well as a personalized audio system that allows you to adjust the sound to your exact specifications. There is a setting called “Audience” that makes it sound as if you are right there in the concert hall. Even more exciting is another setting called “Onstage” that makes it sound as if you are actually on stage with the musicians. Revel will be uniquely calibrated for every Lincoln product, so the calibration on an MKX will be specific to an MKX, while the MKS, MKZ, MKC, and MKT will all have their own specific calibrations based on cabin design. Even the seats have been redesigned. The Lincoln Motor Company started with the question, “How do you make the seat personal to the driver?” The result of this query is a 22-way seat with active motion that includes power thigh extensions and power headrests to accommodate a range of body sizes. The massage features keep you relaxed on long trips, while the heated and cooled leather seats will provide the over-the-top comfort you expect from a premium luxury brand like Lincoln. The end result is ease of operation combined with a luxurious seat to deliver a premium driving experience. The 2016 Lincoln MKX has a more modern interior with an all-new wheel, modified center console, and improved wood and aluminum decorative materials.  The 2016 MKX has two available V6 engines. The first is a naturally-aspirated 3.7L V6 which produces 300 horsepower and 221-ft-lb of torque. The second is a Ti-VCT EcoBoost 2.7L V6 with twin turbochargers. This turbocharged motor, although smaller, cranks out a whopping 330 horsepower and 369 ft-lb of torque! Be sure to look for the completely redesigned 2016 Lincoln MKX at Irwin Ford Lincoln this fall!

Routine maintenance is the best way to keep your vehicle running properly for as long as possible. By following the service schedule in your owner’s manual, you can save yourself costly repairs and headaches down the road. Vehicles are complicated pieces of machinery, but knowing when it’s time for a tune-up doesn’t have to be. First and foremost, be sure to follow your oil change schedule. The motor oil is what keeps your engine running smoothly and you want to be sure that oil is clean! Over time, motor oil becomes dirty and begins to break down. If you wait long enough, it turns into what the technicians in the shop refer to as “sludge.” Dirty motor oil can and will damage your engine, the most expensive part of your whole vehicle. Luckily, the oil change schedule can be found in your owner’s manual, and once your oil has been changed, the technicians put a helpful reminder sticker on your windshield indicating when you need to have your car service again. Your spark plugs should also be changed on a regular schedule found in your owner’s manual. That being said, there are a few telltale signs that you made need to change your spark plugs ahead of schedule. If your vehicle has a rough idle, you may need to change your spark plugs. When you vehicle is stationary with the engine running, the engine should produce a smooth, constant sound. A rough, jittery idle can be indicative that the spark plugs are not functioning properly. If your vehicle is not starting up right away, it may be that your battery is low, or it may also be that your spark plugs are not providing the spark needed to get the engine turning. A faulty spark plug can cause the engine to misfire, meaning that at least one of the cylinders is not firing properly. A misfiring engine is not only jerky and unpleasant to drive; it also produces higher amounts of emissions, and can cause your vehicle to fail a state inspection. Another sign of spark plugs that need to be changed is lack of acceleration. This is very easy to notice. You will put your foot down on the gas and the vehicle either does not respond at all, or it responds more slowly than usual. On a related note, because the engine is not running at peak efficiency, you will notice that you are going through gasoline faster than usual. Replacing the spark plugs will keep your engine running smoothly and efficiently.

The 2015 Ford Focus is available for sale at Irwin Ford in Laconia NH! This fuel-efficient compact is available as either a sedan or a hatchback, with a variety of engine and transmission choices to get you the ideal blend of power and fuel economy you are searching for. The 2015 Ford Focus has 7 configurations of body style and trim level: S sedan, SE sedan, SE hatch, Titanium sedan, Titanium hatch, ST hatch, and Electric. With a starting MSRP of $17,170, the Ford Focus S is as affordable as it is stylish! The SE trim level replaces the 15-inch steel wheels on the S model with 16-inch painted aluminum wheels, and adds automatic quad-beam halogen headlamps and cruise control. The Titanium trim level comes fully loaded with standard options like heated leather front bucket seats, SYNC hands-free technology, push-button start, rear view camera, and AdvanceTrac electronic stability control. Other options such as navigation and reverse sensing system are also available. If you crave raw horsepower and an exhilarating driving experience, then be sure to check out the Ford Focus ST! This rally race-inspired hatchback boasts a 2.0L EcoBoost engine which produces 252 horsepower and 270 lb.-ft. of torque! Plus, the ST has a unique sport suspension and Torque Vectoring Control to provide a connected and engaging driving experience. Feel the road as never before as you cruise around in style in this sporty hatchback! New to the 2015 model year are exciting new offerings such as the 1.0L EcoBoost engine! This is a turbocharged, 3-cylinder engine that cranks out a respectable 123 horsepower and 125 lb.-ft. of torque while still achieving 42 mpg on the highway. The 1.0L EcoBoost is available on the SE trim level. And if the 42 mpg rating on the 1.0L engine isn't enough, check out the Ford Focus Electric with an EPA MPG equivalent off 110 city and 99 highway! The 107 kW electric motor and 23 kWh liquid-cooled, lithium ion battery deliver substantial torque and are recharged through a regenerative braking system and a 120V convenience charge cord. This smooth-riding sweetheart of an electric car is loaded with goodies like SYNC with MyFord Touch, heated front seats, MyFord mobile app and more!

Irwin Ford was once again chosen by the Ford Motor Company as one of a limited number of national dealers to host the semi-annual Drive4URSchool fundraising event. On Wednesday, March 20 th, Irwin Ford hosted this even at Laconia High School to raise money for the sophomore and junior classes. Under the Drive4URSchool program, members of the community meet at a local high school to test drive a new Ford vehicle. For each household that takes a test drive, Ford donates $20 to the school, up to $6,000. Irwin Ford and Laconia High School are proud to announce that they were able to raise nearly $2,000 to help support LHS! Drive4URSchool was launched by the Ford Motor Company in 2007 as a way to support local schools while connecting more people with the Ford brand. In the first six years of the program, Ford donated over $20 million to schools! Irwin Ford has partnered with LHS every year since 2012 to help support the school and looks forward to the next DriveuURSchool event, just a few months away!

With its bold design, the 2015 Ford Edge naturally gets noticed. From the dynamic grille to the fluid shapes and smooth lines that run the length of its body, Edge will let you arrive in style. With carlike road manners, a quiet cabin made from high-quality materials that provides plenty of space for five passengers and their cargo, the redesigned 2015 Ford Edge is the natural choice for many drivers. It has a sleek roof, an aerodynamic shape and a commanding profile, and is ready for whatever paces you want to put it through. Choose lighting that fits your mood with the seven-color programmable ambient lighting feature that’s standard in Limited and Sport. Though it has grown slightly, the new Edge remains a 2-row, 5-passenger SUV that offers plenty of room for occupants and their belongings, and Ford has resisted the temptation to shoehorn a third row in the vehicle. The Edge uses a sedan-based platform rather than a truck chassis, which enables a comfortable, car-like ride while offering the cargo capacity and utility of an SUV. Edmunds.com praises its “sophisticated ride quality.” If you're looking for a well-equipped 5-passenger crossover SUV in the $30,000 range that offers ample space but isn't cumbersome to drive, put the Edge on your shopping list. If you're seeking all that in a sleeper, the Sport trim packs a new EcoBoost V6 engine with 315 horsepower on tap. There’s nothing like a sharp-looking set of wheels to complement a bold and exciting vehicle. The Ford Edge has an extensive lineup to suit your taste, including 18-, 19-, 20-, and 21-inch offerings with a variety of materials and finishes including aluminum, luster nickel, dark stainless, low gloss stainless, and much more. With three different engines to choose from, the Ford Edge can be configured any way you need it! Its standard 3.5L Ti-VCT V6 engine cranks out 280 horsepower and still gets 25 mpg on the highway, even with AWD! The 2.0L EcoBoost engine produces 245 horsepower and gets 28 mpg highway with AWD (and 30 mpg with FWD). The Sport trim level features its very own engine, a 2.7L EcoBoost that delivers 315 horsepower and 24 mpg highway wwith AWD and 7 mpg highway with FWD.

The Lincoln Continental coming to Laconia New Hampshire and will be available for sale at Irwin Lincoln. Lincoln just unveiled the Continental Concept car to an enthusiastic critical reception in New York this weekend. Mark Fields, President and CEO of Ford Motor Company, said that the Continental "signals the future of what we call quiet luxury." Having replaced the split-wing grille with a centerpiece reminiscent of a Bentley, the Continental exudes an air of quiet good taste and an appreciation of quality. The rear of the car features a wide stance for a smooth, confident ride (the Continental is rumored to by rear-wheel drive) and "light through chrome technology" lamps which appear chrome when not illuminated. But it is the interior of this luxury sedan that really shines. The Continental will feature power 30-way seats, tray tables, a champagne storage compartment, and detachable leather travel cases which are handmade from Venetian leather. Venetian leather is also used on the seats and door panels, while the headliner is made of satin and the carpet is made of wool. Lincoln has not revealed the specifics of the motor yet, only saying that it will be a purpose-built EcoBoost engine unique to the Continental. For more information on the Lincoln Continental, please consult a product specialist at Irwin Lincoln.

Ford has united several of its specialty design teams to form team dedicated to producing high-powered specialty vehicles. This move began last year by combining the global Ford Racing unit with Europe's Team RS and North America's Special Vehicle Team. Dave Pericak, head of Ford Performance said, "By putting them all under one umbrella, we're going to be much more efficient." The new team, called Ford Performance, is dedicated solely to producing exciting new offerings like the GT supercar, which made a big splash in January when It was unveiled at the Detroit auto show. The GT supercar is powered by a V6 EcoBoost engine and will be included in Ford Performance's lineup along with other high-powered rides like the Mustang Shelby GT 350 and Gt 350R, Focus ST, Focus RS, and F-150 Raptor. The Focus RS will arrive in the US at the end of 2015. It will be powered by a 2.3L EcoBoost engine that will produce over 320 horsepower and will have all-wheel drive. The all-wheel drive system will include the "torque vectoring" system similar to that found in high-end Range Rovers, and drastically improves cornering ability. Ford Performance's push to produce more vehicles stems from the fact that since 2009, the market for performance models has grown 70% in the US. Whether it is a Focus ST, Fiesta ST, or the F-150 Raptor, American consumers have been being faster, more powerful, more exciting vehicles. Ford has assembled a dedicated global team just to produce these vehicles, and we hope that you are as excited as we are to see what this design team can put together!

The completely redesigned and reimagined 2015 Ford F-150 is available for sale at Irwin Ford and it is better than ever. Not convinced? Check out the Top 5 Reasons the 2015 F-150 is the best pickup truck on the market. 1) It is lighter, stronger, and more fuel-efficient than ever. But shedding nearly 700 pounds of bodyweight, the 2015 F-150 is better able to haul and tow, and spends less energy moving its own weight around. 2) The 2015 Ford F-150 beats the 2015 Silverado 1500 in every single category. Whether you care about horsepower, torque, payload, or fuel economy, the F-150 is the clear winner. 3) The 2015 F-150 dominates the 2015 Ram 1500. Seriously, it's not even a competition. 4) The F-150 has been the best-selling truck on the market for 38 years and counting. There is a reason that so many truck guys and gals out there choose the tried-and-true F-150 time and time again. The F-150 has the proven work ethic to get the job done and stands on its reputation as the premier full-size pickup in the world. 5) Our Presidents' Month Celebration sales event is going on now. With 0% APR for up to 72 months, $1,000 savings voucher, no payments until spring, $0 down payment required, and huge rebates, there is no better time to come to Irwin Ford!

Irwin Ford invites you to join us for a month-long sales event. Some dealers just have a Presidents Day sales event, but we are offering Presidents Day pricing for the entire month of February! Come to Irwin Ford this month and enjoy 0% APR for up to 72 months on many models, $1,000 savings voucher, zero payments until spring, and zero down payment required! As always, we will work diligently to meet our goal of 100% credit approval. Put that tax refund to good use as a down payment on a new Ford! Don't have anything to put down? Not a problem! Our Real Zero Down Lease specials are exactly that: rock-bottom lease specials that require absolutely nothing out of pocket! So come to Irwin Ford during the month of February and save BIG!

Laconia Quick Lane is pleased to announce "The Works" Vehicle Check-up, to make sure your vehicle is ready for any road, for only $29.95 after a $10 mail-in rebate. Or apply the rebate to your Owner Advantage Rewards account and earn an additional $5 bonus, for a total of $15 applied to your Owner Advantage Rewards account! "The Works" keeps your vehicle in tip-top shape with a synthetic blend oil change, tire rotation and pressure check, brake inspection, vehicle check-up, fluid top-off, battery test, filter check, and a thorough inspection of the belts and hoses. If you are looking for new winter tires or all-season tires, Laconia Quick Lane has you covered with up to $130 in total rebates on tires. Not only is Laconia Quick Lane running a special tire offer, but as always, we are offering a Low Price Tire Guarantee on all tires, every day, even up to 30 days after the sale! We will beat any competitor's price on any tires that we sell. Want to save even more money? Use your Ford Service or Quick Lane credit card and get $50 when the entire purchase of 4 tires is put on the credit card! We are also running a credit card repair offer featuring a $25 rebate on a qualifying purchase of $250 or ore in service work (offer good through 3/31/15). Is your vehicle getting a little long in the tooth? Normally, older vehicles cost you money, but for a limited time, your aged vehicle gets you a rebate! Our special repair offer gets you a rebate ranging from $50 to $250 on vehicles that are 4 to 10 years old. This is a special, limited time private offer extended to roughly one million vehicle owners, and limited exclusively to those owners who received this offer. Those who received this exclusive offer are also able to make use of the $25 rebate  available to those who use their Ford Service or Quick Lane credit card. Don't wait! Laconia Quick Lane is ready to give your car The Works!

On Wednesday, February 11th, Irwin Ford will be hosting a 2015 Ford F-150 Model Introduction Event. This will be a fun-filled evening complete with light refreshments, a question and answer session, and of course, our guest of honor, the 2015 Ford F-150! Fresh off its being named the 2015 Truck of the Year, and boasting 38 years of being the best-selling truck in America, the 2015 F-150 has a lot to celebrate. With its incredible redesign for the 2015 model year, the F-150 is stronger, leaner, and meaner than ever... its new high-strength aluminum body panels help it shed nearly 700 pounds! In addition to being lighter and stronger than ever, the 2015 Ford F-150 beats the 2015 Chevrolet Silverado 1500 in every category that matters to truck owners. Come learn more about this exciting new redesign and see the stunning 2015 F-150 in person at our model introduction celebration on February 11th from 5:00-6:30 pm! We are located at 59 Bisson Ave in Laconia, NH.

The Ford F-150 was just named Truck of the Year. This is not surprising, given that the F-150 has been the best-selling truck in America for 38 years. So when you factor in a bold new redesign that makes the F-150 lighter, stronger, and more efficient than ever, and the fact that someone buys a new F-150 every 43 seconds, you can see how the 2015 model was bound to turn a few heads. Let's see how the F-150 stacks up against the competition. We established last week that the 2015 F-150 runs laps around the Ram 1500, but let's  see how the new 2015 Ford F-150 stacks up against its archrival, the Chevrolet Silverado 1500. For the sake of an apples-to-apples comparison, we will be looking at the crew cab 4x4 models, each with two different engines. The 2015 Chevrolet Silverado 1500 has a 4.3L V6 that produces 285 horsepower and 305 lb-ft of torque. This configuration has a curb weight of 5,162 lbs. A 2015 Ford F-150 Crew Cab 4x4 equipped with the 3.5L EcoBoost V6 cranks out 365 horsepower and 375 lb-ft of torque, and has a curb weight of 4,984 lbs. That means that the 2015 F-150 equipped with the 3.5L EcoBoost generates 28% more horsepower and 23% more torque than Chevy's 4.3L V6, while being nearly 200 lbs lighter. What is truly impressive, is that for the regular cab and extended cab body styles, Ford has created an even smaller V6: a 2.7L EcoBoost that still beats Chevy's 4.3L V6. The 2.7L EcoBoost churns out 325 horsepower and 375 lb-ft of torque, compared the 285 horsepower and 305 lb-ft on the Chevy. Ok, so let's check out the big guns now (these are pickup trucks, after all). For V8 engines, the Silverado 1500 offers a 5.3L V8 and the F-150 uses its 5.0L V8. The Chevy has a slightly larger displacement, but still delivers less performance in every category that counts. In terms of horsepower, the F-150 clocks in at 385 compared to Chevy's 355. In terms of torque, it is a close match, but Ford still comes out on top with 387 lb-ft compared to 383 on the Silverado. Chevrolet lists the maximum payload of its 2015 Silverado 1500 as being 1,710 lbs. With a standard crew cab 4x4 configuration and a 5.0L V8, Ford's F-150 can handle a payload of 2,230 lbs. But Ford also offers a heavy duty payload package that can extend the upper bounds of that payload all the way out to 2,770 lbs. The all-new 2015 Ford F-150 challenges any other full-size pickup truck to step up to the plate and see how it performs against America's Best-Selling Pickup For 38 Years and Counting.